Ibadan Urban Fashion Weekend
Made in
Ibadan
A city that wears its pride
A documentary celebrating creativity, culture & the spirit of the Brown Roof City.
✸ COMING SOON ✸
About IUFW
A platform for the designers of Ibadan
Ibadan Urban Fashion Weekend has long been a home for the city’s designers, a place to be seen, to connect and to be counted among the voices shaping African fashion.
Mission
To elevate African fashion through inclusive showcases, youth empowerment and sustainable development within the fashion industry.
Vision
To be the leading fashion platform in Africa for celebrating indigenous creativity, empowering designers and shaping the future of urban fashion.
Creativity
Original, trend setting design.
Diversity
A range of voices and cultures.
Sustainability
Ethical, eco conscious fashion.
Inclusivity
Access across talent, class and gender.
The 2026 Edition
A fashion film, not a fashion night
IUFW 2026 is a professionally directed documentary and fashion film. It introduces Ibadan as a city, then the designers who define its fashion identity. It follows the work behind the clothes, not just an event.
01
A cinematic introduction to Ibadan: its identity, culture and creative energy
02
Introductions to the participating designers and visits to their studios where suitable
03
Conversations exploring each designer’s story and process
04
Casting, measuring sessions and the making of the garments
05
A final fashion film sequence of every participating designer’s garments, followed by the digital premiere
What it is
A cinematic body of work, premiering digitally, primarily through YouTube and associated platforms, and remaining available after the premiere.
What it is not
There is no runway show, physical conference, exhibition market or seated audience this year. The ambition is unchanged, only the format.
Our Creative Vision
The city that wears its story
Ibadan’s creative energy is often felt more than it is documented. A film lets us slow down and show it.
Identity
Fashion is one of the ways people express who they are, where they come from and how they live now.
Craft
The sketching, the fabric, the fitting and the hands doing the work deserve a place in the story, beside the finished garment.
City
The streets, studios and people of Ibadan are part of the picture, not a backdrop to it.
What We Seek to Achieve
Five objectives for 2026
These are aims for the project. They describe what the team intends to work towards, not results already achieved.
01
Showcase designers
Present participating designers and their collections within a professionally produced film.
02
Raise visibility
Increase the visibility of Ibadan’s fashion and creative talent.
03
Document identity
Record aspects of the city’s contemporary cultural identity.
04
Create lasting material
Produce visual material that can communicate Ibadan’s creativity to wider audiences.
05
Support the conversation
Contribute to discussion about the development of the local creative industry.
Cultural and Economic Relevance
Why it matters to Ibadan and Oyo State
A fashion film can make a city’s creative life easier to see and easier to share. The project is designed to contribute in three measured ways.
I
Cultural visibility
The film places local designers, their studios and their stories on record, in a format that remains accessible online after the premiere.
II
Creative sector development
Designers receive professional photography and video assets and a documented profile for their portfolios, and the production brings designers, models and crew into one working environment.
III
Tourism storytelling
Cinematic footage of Ibadan’s streets, studios and people can support how the city and the state are presented to wider audiences.
The project does not forecast tourism growth, revenue or audience figures. Any measures of reach or impact will be reported only once they can be evidenced.
Partnership Opportunities
Ways to contribute
IUFW 2026 welcomes conversations with institutions, businesses and cultural organisations. Each area is an opportunity for collaboration, and the team is open to discussing what suits each partner.
Institutional recognition
Endorsement or recognition from relevant institutions.
Cultural guidance
Advice and access to relevant cultural expertise.
Media visibility
Promotional amplification across media channels.
Locations and connections
Facilitation of cultural locations and stakeholder introductions.
Production support
Resources and in kind support for the production.
Financial sponsorship
Sponsorship, where appropriate to the partner.
No partnership or endorsement is assumed or implied by this page. All areas are offered for discussion only.
Our partners and sponsors
The organisations standing with Ibadan Urban Fashion Weekend 2026.
Contact
Let’s tell Ibadan’s story together
Ibadan has always dressed with intention. This is the film that records it.
Telephone
Tolu: 0816 680 2672
Follow IUFW
© 2026 Ibadan Urban Fashion Weekend · Produced in partnership with The Bare Agency